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Media/Press Room

Who We Are

Established in 1991, The California Association of Boutique & Breakfast Inns (CABBI) is the largest tourism organization of its kind in California. We are a non-profit, statewide organization that is wholly dedicated to ensuring the highest quality standards in small boutique inns and bed & breakfast accommodations.

In Spring of 2007, CABBI and the California Hotel & Lodging Association (CHLA) entered into a partnership that will provide CABBI members with greater access to legislative, marketing, educational and professional development resources specific to the California lodging industry.

Why We’re Different

CABBI redefines the B&B and boutique inn experience for travelers seeking the perfect accommodations. How?

All CABBI properties must first undergo our certification process before becoming a CABBI member. This includes meeting and maintaining rigorous standards in their operations such as housekeeping, customer service and regular maintenance checks through site inspections. All CABBI members must verify they possess the required permits and documentation to operate.

So, while searching for accommodations, travelers can rest assured they will be staying in a quality, well-maintained and certified bed and breakfast or boutique inn.

In addition, because we’re dedicated to the state of California, we’re uniquely positioned to provide more one-on-one, localized support to our members — and therefore peace of mind for travelers to ensure a wonderful stay across all of CABBI’s Golden State destinations.


Our Members

CABBI B&B’s and inns provide more than a room where people sleep. They add substance to a destination — a room with a different view. Travelers can choose from historic Victorian mansions, boutique hotels, rustic alpine cottages, beach-front homes, and unusual settings like boats. Search for members by region, city, inn name, amenities and promotional packages.

Above all, CABBI’s charm is the innkeepers. These tireless hosts are often the best travel planners in town and they are eager to help their guests plan itineraries tailored to personal interests.

For Reporters or Influencers

If you need industry data or information on a specific CABBI member, please contact CABBI’s Public Relations Representative, Ranee Ruble-Dotts of Paper Moon Creative, directly at (503) 788-3938. You can also contact CABBI Membership Coordinator, Monica Slingerman, directly at (916) 554-2668.

The CABBI main office can be reached at (800) 373-9251 or via email at info@cabbi.com.

You may also reference our recent press releases or a copy of Great Getaways from CABBI, the CABBI online newsletter.

Interested in taking a tour of an inn or B&B as you continue your research? Or would you like to attend our annual conference for access to innkeepers and vendors? Contact CABBI at (800) 373-9251.


Press Policy

Photography: The California Association of Boutique and Breakfast Inns (CABBI) can provide photos from CABBI’s photography library to assist in promoting and publicizing CABBI and/or its member inns. Photography may be used for one-time editorial, non-commercial use only, to promote travel to CABBI member inns. Images may not be sold, copied or distributed.

All photography rights remain at all times the exclusive property of its owner. Credits line must read “Photo courtesy of the California Association of Boutique and Breakfast Inns, name of the inn, and/or the name photographer, as applicable.”

Influencers: CABBI is happy to collaborate with social media influencers and bloggers but, due to the volume of requests, we are extremely selective in who we partner with. Partnerships are determined based on current marketing needs as well as a careful analysis of follower count, engagement, past brand representation, and alignment with our member’s branding. Influencers are expected to follow the same standards and recommendations as members of the press (noted below).

Press Visits: The California Association of Boutique and Breakfast Inns (CABBI) is happy to assist qualified members of the press who are working on assignment. For journalists requesting press visits, CABBI may assist with lodging arrangements, but is unable to guarantee complimentary rooms or media rates. Comps and media rates are provided at the discretion of its member inns and are subject to availability.

The majority of CABBI’s members are small properties with limited room inventory which is often reserved well in advance for weekend nights and peak season. With this in mind, CABBI recommends journalists plan their visits over midweek dates, avoiding holidays and peak seasons. (Peak seasons vary by region within the state; please contact CABBI for clarification.)

CABBI asks journalists to please provide a written request to CABBI at least three weeks before their planned arrival date. (If less than three weeks’ notice is given, CABBI will still attempt to help, but may be more limited in the assistance it can provide.) The request must include the following:

  • The assignment details and the name, phone number, and email address of the editor, publisher, or news director who can confirm the journalist’s assignment.
  • If writing for print, include the name of the publication and the expected publication date of the article.
  • If working for broadcast, include the name of the program and expected time and date of the broadcast.
  • At least three examples of the journalist’s most recently published articles, photographs or produced tapes.
  • The proposed dates for the visit, the number of people traveling in the group, the number of rooms requested, and the proposed itinerary.
  • The journalist’s contact information.

In addition, please note the following:

  • Accommodations for spouse or partners who are not officially assigned to the same story are only permitted at the discretion of the member inn.
  • Children cannot be accommodated on press visits.
  • Accommodations cannot always be secured for complimentary or discounted media rates during peak season, holidays, and/or weekends. In such cases, the journalist may be responsible for applicable lodging costs.
  • Stays at a single CABBI-member inn may not exceed two nights.

Download CABBI Press Policy

Thank you for your interest in CABBI. We look forward to sharing our news with your traveling audience.