Hotel Member Benefits
As California’s only statewide collective dedicated to independent hospitality, Boutique Hotels of California offers more than a listing. We’re your partners in visibility, advocacy, and growth.
With the powerful support of the California Hotel & Lodging Association (CHLA) behind the scenes, and a curated, consumer-facing presence that puts your property in front of discerning travelers, Boutique Hotels of California is where boutique hoteliers come to connect, collaborate, and thrive.
Visibility & Bookings
Boutique Hotels of California Website
Only member hotels are featured on boutiquehotelsofcalifornia.com, a curated platform designed to connect travelers with distinctive independent stays. Member listings include property descriptions, amenities, photo galleries, and direct links to your website and booking engine. Member hotels may also post unlimited special offers to increase visibility and drive direct bookings.
Travel Journal (formerly the CABBI Travel Blog)
Our editorial platform highlights member hotels through reviews, destination guides, seasonal roundups, and curated travel inspiration—helping position your property as part of California’s most compelling boutique stays.
Boutique Hotels of California Newsletter
Through our consumer newsletter, we reach thousands of engaged travelers directly each month. The newsletter features travel stories highlighting member hotels, destination inspiration, and special offers.
Social Media Marketing & Influencer Collaborations
We promote member hotels across our social media channels and collaborate with select influencers to extend reach and build awareness. We also help coordinate stays for travel influencers and journalists working on assignment, generating meaningful exposure and earned media coverage.
Travel Media Outreach
We actively pitch travel journalists, editors, and content creators to help secure travel media coverage for our member hotels.
Education & Growth
Discounted Registration to the Annual InnSpire Conference & Marketplace
Members receive discounted access to InnSpire, California’s premier education and networking event for independent boutique hotels—featuring expert-led sessions, industry insights, and a curated vendor marketplace.
Free Webinars + On-Demand Education
Stay current with free educational webinars and access to our growing webinar archive, covering marketing, operations, compliance, and emerging hospitality trends.
The Boutique Hotel Check-In (Monthly Member Email)
Our members-only email keeps you informed about legal updates, new benefits, marketing opportunities, upcoming events, and timely resources for independent hotel operators.
Statewide Community of Independent Hoteliers
Membership connects you to a collaborative network of boutique hotel owners and operators who share knowledge, resources, and real-world insights.
Protection, Compliance, Cost Savings + Advocacy
Your Boutique Hotels of California membership automatically includes membership in the California Hotel & Lodging Association (CHLA), which is recognized as one of the most influential state lodging associations nationwide. CHLA is dedicated to protecting the rights and interests of hotel owners and operators.
Legal Hotline & California Hotel Law Guide
Members receive complimentary access to a legal hotline with expert guidance from attorney Jim Abrams, along with unlimited access to the digital California Hotel Law guide.
ADA Compliance Support
Resources and guidance to support ADA compliance, including website accessibility best practices and lawsuit prevention.
Legally Required Trainings
Access to required trainings, such as Human Trafficking Awareness and Harassment Prevention, helps you remain compliant with California regulations.
Human Resources Tools + Cost-Saving Programs
Operational tools, templates, and programs designed to support HR management and reduce operating costs.
Exclusive Health Care Discounts
Access to healthcare savings programs available through CHLA partnerships.
California Hotel Buyer’s Guide
A vetted directory of hospitality industry vendors and service providers, offering trusted solutions for independent boutique hotels.
Advocacy with Impact
CHLA advocates on behalf of independent boutique hoteliers at the local, state, and national levels, helping protect your business interests and shape policies that affect the hospitality industry.
